REAL WOMEN REAL LOVE: EMAIL SWIPES Mind Makeover: How Inner Game Gets the Guy, by Amy Waterman. $37 e-book, 70% commission, 8-week money-back guarantee. Before you send: 1. Replace every hoplink with your own (ClickBank ID in place of YourIDHere, your tracking ID in place of YourTracking, or delete "&tid=YourTracking" if you do not use one). Or copy the emails from https://aff.realwomenreallove.com/emails/ after saving your link: the page fills it in for you. 2. Swap [first name] for your email tool's first-name tag, and [Your name] for your name. 3. Replace the line in [square brackets] with one honest sentence of your own. 4. Keep the disclosure line next to the link. ======================================================================== COLD-LIST INTRODUCTION For readers who don't know you well yet, or a list where love and dating aren't your usual topic. Low-key, useful first, one link. When to send: Send over one week: day 1, day 3 and day 5. Use them as a set, or pick the one angle that suits your list best. ======================================================================== --- Email 1: The department store --- Send: Day 1 Best for: Broad women's lists, lifestyle and self-care newsletters Subject line choices: - The department store problem - Why the dating apps wear you out - Something I read this week Preheader: Lots of choice, nothing you want. There's a reason for that. Hi [first name], Have you ever walked into a huge department store, wandered round every floor, and come out with nothing? Not because the shelves were empty. Just because nothing on them was anything you actually wanted. Amy Waterman says that's what the dating apps feel like now, and I haven't read a better way of putting it. Hundreds of faces, thousands of options, and somehow nobody you'd cross the road to meet. She points out something else I hadn't thought about. A third of online profiles belong to people who are only browsing. They have never been on a real date with anyone they met online, and they may never mean to. So if you've been treating them as serious candidates for your heart, the tiredness you feel makes a lot of sense. Amy's answer isn't a better profile or a cleverer opening line. Her book, Mind Makeover, works on the part you can actually change: how you feel about yourself, who you are, and what you believe you deserve. She calls it your inner game. [Add one honest sentence about your own experience of dating apps, or why this matters to your readers.] If you'd like to see what she means, this is where to start: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. Amy has been writing about dating and relationships for over a decade, and it shows. She's warm, but she doesn't waste your time. --- Email 2: How to be, not what to do --- Send: Day 3 Best for: Readers tired of rules and tactics; confidence and personal growth lists Subject line choices: - The dating advice I stopped following - Be yourself on a date, and mean it - A different kind of dating book Preheader: Not what to say, wear or text. Something simpler. Hi [first name], Most dating advice I come across is a list of jobs. Wear this. Wait this many hours before you text back. Laugh at his jokes, but not too much. It's tiring, isn't it? You end up so busy managing yourself that you forget to notice whether you even like him. Amy Waterman has a different idea, and she wrote a whole book about it. Mind Makeover: How Inner Game Gets the Guy isn't about what you should do, say or look like. In her words, it's about how to be. That sounds like a small change. It isn't. When you stop performing, you stop sending the nervous, eager signals that land you in the "just a friend" pile. You get your sense of personal power back, even around the men who make you weak at the knees. And you start giving off the kind of warmth people are drawn to without knowing why. [Add one sentence about a time you tried too hard, or a time you relaxed and things went better.] You can read more about the book here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. It's an e-book, $37, and it comes with five bonus mini-books, including a Guide to Affirmations with 14 illustrated affirmations for love. --- Email 3: Who Amy Waterman is --- Send: Day 5 Best for: Book lovers, readers who want to know who they're listening to Subject line choices: - Carrie Bradshaw or Murphy Brown? - Love advice from someone who's seen it all - Who I've been reading lately Preheader: A writer with a sharp tongue and a soft heart. Hi [first name], Amy Waterman describes herself in a way that made me laugh. When she started writing about love, she wanted to be Carrie Bradshaw. Over the years she found herself turning into Murphy Brown: a bit sharper tongue, a bit more committed to facts. I think that's why I trust her. Amy has been writing about dating and relationships for over a decade. She's the author or co-author of ten books, and she has written endless articles about men, attraction and marriage. She has seen every kind of dating advice there is, and she's had enough of the kind that leaves women feeling they're not good enough. So she wrote her own book, Mind Makeover. Her view is simple. Who you are inside is the root of what's happening to you with men. It's not your looks. It's not what happened to you in the past. It's how you feel about yourself, who you are, and what you deserve. [Add one honest line about why Amy's voice works for you, or what you hope your readers take from her.] If you've wanted an honest, grown-up book about love, have a look: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Amy offers a full refund within 8 weeks if you give the book your best shot and it isn't what you wanted or expected. ======================================================================== WARM-LIST RECOMMENDATION For your own engaged readers who already trust you. You vouch for the book in your own voice: a story, a benefit, one link. When to send: Send the first one on any day, the second two days later and the third two days after that. Best when you have written to your list recently. ======================================================================== --- Email 1: Why I'm recommending it --- Send: Any day; start of a promotion week Best for: Your own list, readers who know and like you Subject line choices: - I don't usually recommend dating books - A kinder way to get ready for love - A book I think you'd like Preheader: This one doesn't hand you a list of your faults. Hi [first name], I don't recommend many dating books. So many of them leave you feeling as if you've been handed a list of your faults and told to fix them before anyone could possibly love you. Amy Waterman's Mind Makeover starts somewhere else, and that's why I wanted you to know about it. She starts from the idea that you are already beautiful, kind and worth loving, and that there's nothing wrong with you because a man hasn't chosen you yet. What needs to change is the advice that keeps telling you to fix your clothes, your small talk and your signals. Her book works on your inner game instead. How you see yourself. What you believe you deserve. The old hurts from past heartbreak, and how to stop them getting in the way of something new. [Add one or two honest sentences about why you're sharing it: what you liked, or who on your list came to mind.] Here's the link if you'd like a look: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. One of the five bonus mini-books, The Secret to a Happy Relationship, is advice Amy says she practises consciously every day. --- Email 2: Sarah's excuse --- Send: 2 days after the first warm email Best for: Readers who blame their looks, weight or age Subject line choices: - The excuse she used for years - When it's not really about your looks - Sarah's words stayed with me Preheader: A short story from one of Amy Waterman's readers. Hi [first name], I want to share a few words from a woman called Sarah Donaldson in Portland, Oregon. She wrote to Amy Waterman, and I've copied them exactly: "I have a little bit of weight and I used to use that as my excuse for why men always dated me then dumped me." How many of us have a reason like that? Too old. Too busy. Too much baggage. It's so much easier to blame one thing about ourselves than to look at how we feel when we walk into a room. Sarah went on: "I've not only used your advice to meet and attract the love of my life, I've gained confidence in myself that I never had before." Everyone's story is different, and nobody can promise you Sarah's. But I love that hers started with her attitude, not her appearance. That's what Amy's book, Mind Makeover, is about. [Add one honest sentence: an excuse you used to tell yourself, or one you hear often from your readers.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Amy's view, in her own words: it's not your looks, it's not what happened to you in the past, it's how you feel about yourself, who you are and what you deserve. --- Email 3: Dating again after a long gap --- Send: 4 days after the first warm email Best for: Women over 40, divorced or widowed readers, anyone back on the market Subject line choices: - 17 years since her last date - Dating again without the nerves - For anyone starting over Preheader: Kim was 45, recently divorced, and scaring men off without knowing why. Hi [first name], If you're dating again after a long time away, this one's for you. Kim Collier wrote to Amy Waterman: "It's been 17 years since the last time I've dated. I am 45 years old and recently divorced and have re-entered the new electronic age of dating." She said she seemed to scare men off after the first date and couldn't work out why. Amy's tips, in Kim's words, "reminded me of the power of my own confidence." I love that phrase, because it's a reminder rather than a makeover. The confidence was hers all along. She'd just been out of practice. That's the heart of Amy's book, Mind Makeover. Instead of a list of rules for the apps, it helps you get comfortable with yourself again: less nervous in social situations, better at first impressions, and clearer about which men are worth your time. [Add one sentence for your readers who are starting over, from your own life if you can.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Kim ended her note with "it's raining men, hallelujah!" Your results will be your own, but I couldn't leave that out. ======================================================================== 5-DAY PROMOTION One email a day for five days. Each one stands on its own, so a reader who misses one doesn't get lost. There is no deadline in this offer, so the last email is an honest nudge, not a countdown. When to send: One a day for five days in a row, morning in your readers' time zone. Skip anyone who has already bought if your email tool can do it. ======================================================================== --- Email 1: Soft intro: are you ready to meet him? --- Send: Promo day 1 Best for: Opening a promotion week to any women's list Subject line choices: - He's out there. Are you ready? - Getting ready for love from the inside - Something for the single women here Preheader: Not ready as in perfect. Ready as in open. Hi [first name], Picture him for a second. The slightly wonky nose. The twinkly eyes. The smile that goes up on one side. A cuddle on the sofa after a hard day. You don't need anyone to sell you on wanting that. Most of us carry the picture around already. Amy Waterman opens her book with that picture and then asks the question I keep thinking about: he's out there, waiting for you, but are you ready to meet him? She doesn't mean ready as in thinner, younger or better dressed. She means ready as in believing you deserve someone good, and not sending signals that say otherwise. Her book is called Mind Makeover: How Inner Game Gets the Guy, and it's about exactly that. [Add one honest sentence about why you're sharing this with your readers this week.] Over the next few days I'll tell you a bit more about Amy and what's inside. If you'd rather read about it now, it's here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. Tomorrow: the line Amy uses about herself that made me laugh, and why she wrote this book in the first place. --- Email 2: Amy's story: why she wrote it --- Send: Promo day 2 Best for: Promotion day 2; readers who distrust experts Subject line choices: - Why she called it poppycock - Dating advice that doesn't shrink you - The woman behind the book Preheader: A decade of writing about love, and one strong opinion. Hi [first name], Amy Waterman has been writing about dating and relationships for over a decade. When she started, she wanted to be Carrie Bradshaw. Over the years, she says, she turned into Murphy Brown instead: a sharper tongue and a lot more interest in the facts. Here's one fact that bothered her. So much dating advice puts all the work on women. You're the one who has to get the guy, display your wares and hope he picks you, as if he never has to lift a finger. Amy's word for the advice in women's magazines and books by smug marrieds is poppycock. She makes a fair point. The human race got this far without dating experts. Our ancestors fell in love and made families without a single listicle. Maybe love is a lot easier than we've been told. She also hated the way advice made dating feel like applying for a dozen jobs in the hope of one interview, where one human moment gets you laughed out the door. So she wrote her own book, Mind Makeover. She says she wishes every woman had it. [Add one sentence about the worst dating advice you've ever been given, or how this view lands with you.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Tomorrow I'll show you what's actually inside the book and the five bonus mini-books that come with it. --- Email 3: Inside the book and the bonuses --- Send: Promo day 3 Best for: Promotion day 3; readers who want details before they decide Subject line choices: - What's inside Amy's book - The book plus five bonus mini-books - The details, as promised Preheader: The main book, plus five mini-books that come with it. Hi [first name], As promised, here's what you get with Mind Makeover. The main book is built around Amy's Four Pillars and a set of questions she asks you to answer honestly. Along the way she covers how to feel at ease around men, even the ones who leave you weak at the knees; how to stop sending the vibes that make a man see you as just a friend; how to weed out the flakes, jerks and playboys; when to trust your feelings and when to be wary; and the truth about bad boys and playing hard to get. Then there are five bonus mini-books: 1. Guide to Affirmations, with 14 illustrated affirmations for love. 2. The Secret to a Happy Relationship, for once you've met him. 3. Living with Him: What to Know Before You Move In. 4. Quotes to Live By, Amy's favourite quotes on love, break-ups and marriage. 5. Let's Talk about Love, a Q&A where Amy answers readers' questions, including why trying too hard to be sexy can backfire. [Add one sentence on which part you think your readers will like most, and why.] It's all an e-book, $37, so there's nothing to wait for in the post: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Tomorrow: the doubts I'd have in your shoes, and Amy's 8-week guarantee. --- Email 4: The guarantee and the doubts --- Send: Promo day 4 Best for: Promotion day 4; readers who opened but haven't clicked Subject line choices: - Another dating book? Fair question - Try it for 8 weeks - The doubts I'd have Preheader: Three honest objections, three honest answers. Hi [first name], If I were reading this week's emails, I'd have a few doubts. Here they are, answered as honestly as I can. "I've read dating books before and felt worse afterwards." So have I. That's the reason Amy Waterman wrote this one. It doesn't tell you you're not pretty enough or not saying the right things. It works on how you see yourself. "Is it about tricks to get a man?" No. Amy is clear that it's not about what to do, say or look like. It's about how to be. There are no scripts and no games. "What if it isn't for me?" Then you get your money back. Amy's words: if you've given her program your best shot and it's not what you wanted or expected, contact her within 8 weeks of buying and she'll give you a full refund. Nobody can promise you'll meet someone by a certain date, and Amy doesn't. What she offers is a better relationship with yourself, which is where everything else starts. [Add one honest sentence about the doubt you had, or the one your readers raise most.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. The guarantee covers the whole 8 weeks, so you have time to read it properly and try the questions. --- Email 5: A natural last nudge (no deadline) --- Send: Promo day 5 Best for: Promotion day 5; closing the week without pressure Subject line choices: - My last note about Amy's book - One small thing to do for yourself - Before I move on Preheader: Nothing is ending. I just won't keep going on about it. Hi [first name], This is my last email about Mind Makeover. Not because anything is closing or the price is going up. As far as I know, it isn't. I just think you've heard enough from me this week. So I'll leave you with the bit of Amy Waterman's book I keep coming back to. She says we need to stop talking about our own perceived inadequacies, as if there's something wrong with us because a man hasn't chosen us yet, and start talking about love. Radiating it. Being it. If that's the conversation you'd like to have with yourself, the book is a lovely place to have it. If now isn't the right time, that's fine too. The link will still work next month. [Add one warm sentence of your own to close the week, for example what you hope your readers do for themselves.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. Remember the 8-week guarantee: give it your best shot, and if it's not what you wanted, Amy will refund you in full. ======================================================================== INSIDE THE BOOK: ONE IDEA PER EMAIL Each email takes one or two topics from Amy's book and gives your readers a taste of how she thinks. They work as single sends or as a run of four. When to send: Two or three days apart, in any order. Pick the one closest to what your readers write to you about. ======================================================================== --- Email 1: Why rejection is a good thing --- Send: Any day Best for: Readers getting over a break-up or a run of bad dates Subject line choices: - Why rejection is a good thing - He didn't call back. Good. - The upside of being turned down Preheader: One of Amy Waterman's topics, and she means it. Hi [first name], One of the topics in Amy Waterman's book is called "why rejection is a good thing". I'll be honest, my first reaction was to roll my eyes. Rejection has never felt good to me. Not the message that never gets an answer, not the polite "I just don't feel a spark", and certainly not the break-up you didn't see coming. But here's how I've started to see it. Every man who walks away is a man who wasn't right for you, and he has saved you months of finding that out the slow way. Amy says she can help you deal with rejection and break-ups through a simple change of perspective, so you move on and start smiling at life again. Her book, Mind Makeover, is full of shifts like that. It isn't about pretending things don't hurt. It's about not letting one man's "no" decide what you believe about yourself. [Add one honest sentence about a rejection that turned out to be a lucky escape.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. The book comes with a mini-book of Amy's favourite quotes, including a set to help you get over a break-up. --- Email 2: The friends zone --- Send: Any day Best for: Readers who keep ending up as "just a friend" Subject line choices: - Stuck in the friends zone again? - "You're such a good friend" - Why he sees you as a friend Preheader: The signals that put you there, and how to stop sending them. Hi [first name], "You're such a good friend." If a man has ever said that to you just when you were hoping for something more, you know the sinking feeling. You were warm, kind and interested, and somehow it landed you in the friends zone. Amy Waterman gives it a topic of its own in her book, Mind Makeover: what is the friends zone? She writes about the vibes that make a man see you as "just" a friend, and how to correct the wrong messages you may be sending without meaning to. That's good news, because signals can change. You don't need a new wardrobe or a new face. You need to feel differently about yourself, and that comes through in a room whether you mean it to or not. Amy has been writing about men and attraction for over a decade, and she's direct about this without ever making you feel small. [Add one honest line about a time you ended up as just the friend.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Amy also covers the art of first impressions, which is where a lot of this starts. --- Email 3: Stop trying to be what men want --- Send: Any day Best for: Confidence lists; readers who bend themselves to fit Subject line choices: - Stop trying to be what men want - The advice I'd give my younger self - Why pleasing him backfires Preheader: One of Amy's topics turns the usual advice upside down. Hi [first name], Most dating advice boils down to one instruction: work out what men want, then become it. Amy Waterman's book has a topic that says the opposite. It's called "why you should avoid being what men want", and I love that she put it in a book about getting the guy. Think about how much energy goes into being what someone else wants. Laughing at the right moments. Liking the films he likes. Being easy-going, but not too easy-going. By the time a man meets you, he's meeting a performance, and you're too tired to notice whether you even like him. Amy's book, Mind Makeover, is about how to be, not what to do. That topic sits alongside others like how to keep your power with men and who's starring in your love story. Amy's answer to that last one is you, the star of your own romantic destiny. [Add one sentence about something you used to pretend to like for a man.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. Amy's own words: it's not your looks, it's not what happened to you in the past, it's how you feel about yourself, who you are and what you deserve. --- Email 4: Shy, nervous or too busy --- Send: Any day; good for a weekend send Best for: Introverts, busy professionals, readers who rarely date Subject line choices: - Too busy to date? Read this - For the shy ones on my list - If men make you nervous Preheader: Three of Amy's topics for women who'd rather stay in. Hi [first name], This one is for the women on my list who'd honestly rather stay in. Maybe you're shy, and small talk with a stranger feels like hard work. Maybe men make you nervous, especially the ones you like. Or maybe you're simply too busy, and dating sits somewhere below sorting out your tax return on the list. Amy Waterman covers all three in her book, Mind Makeover. There's a topic on what to do if you're shy or uncomfortable around others, one on how to stop being nervous with men, and one on what to do if you're too busy to date. She also says you don't have to work at making men like you. The idea is to feel at home in your own skin, so you stop dreading social situations and start enjoying them a little more. [Add one honest line: are you the shy one, the nervous one or the busy one?] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. It's an e-book, so it's there whenever you have half an hour. No class to turn up to and nobody you have to talk to. ======================================================================== DOUBTS, BONUSES AND THE GUARANTEE For readers who are interested but holding back. Each email answers one doubt, or leads with one of the bonuses, the guarantee or who Amy is. When to send: After any other sequence, three or four days apart. Each one works alone, so send only the ones that fit your readers. ======================================================================== --- Email 1: "I've read dating books before" --- Send: Any day Best for: Readers who have already tried dating and self-help books Subject line choices: - "I've read dating books before" - Not another dating book - Why this one is different Preheader: Fair enough. Most of them made you feel worse. Hi [first name], If you've read a few dating books, I'd guess you've finished at least one feeling worse than when you started. It usually goes like this. Chapter one says you're doing it all wrong. Chapter two gives you rules. By chapter five you have a list of things to fix about your clothes, your texts and your laugh, and the quiet message underneath is that you aren't good enough yet. Amy Waterman has watched that kind of advice for years, and her word for it is poppycock. So her book, Mind Makeover, starts from the opposite place. You are beautiful, she says. You are kind and good, and there is nothing wrong with you because a man hasn't chosen you yet. There are no scripts and no games in it. Instead there are her Four Pillars and a set of honest questions to ask yourself, because she believes who you are inside is the root of everything that's happening to you with men. If your shelf already has the other kind of book, this one won't repeat it. [Add one honest line about the worst dating rule you've ever been told to follow.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. If it turns out to be just another dating book for you, Amy gives a full refund within 8 weeks, as long as you've given it your best shot. --- Email 2: Happy single, mostly --- Send: Any day Best for: Independent women; readers who bristle at "find a man" messages Subject line choices: - Why it's great to be single - Single and fine with it? - You don't need fixing Preheader: A dating book that starts by saying single is fine. Hi [first name], Plenty of women on my list are single and doing just fine, thank you. Good friends, good work, a life they like. If that's you, I don't want to send you anything that suggests you're missing out. So I was pleased to see that one of the topics in Amy Waterman's book is "why it's great to be single". Another is "you have to love yourself first". That's the spirit of her book, Mind Makeover. It doesn't treat being single as a problem to solve. It treats you as a grown woman who would like to share her life with someone good, when the right man comes along, and who doesn't want to spend another year on the wrong ones. Amy helps you weed out the flakes, jerks and playboys, know when to trust your feelings, and stop worrying about whether you'll ever meet your soulmate. Worrying, she points out, has never helped anyone meet anybody. [Add one honest line about what you love about your single life, now or when you had one.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. If you know a woman who is tired of being told to "put herself out there", forward this to her. She might like Amy. --- Email 3: Bonus: 14 affirmations for love --- Send: Any day Best for: Self-help, affirmation and mindset lists Subject line choices: - 14 affirmations for love - Do you use affirmations? - A little book of affirmations Preheader: A bonus that comes with Amy's book, and the one I'd open first. Hi [first name], If you've ever stuck a note on your mirror with something kind written on it, you'll like this. Amy Waterman's book, Mind Makeover, comes with five bonus mini-books, and the first one is a Guide to Affirmations. The first half explains what affirmations are, how they work, how to use them and how to write your own. The second half gives you 14 illustrated affirmations for love, to read every day. Amy calls affirmations a tool that supercharges your confidence and works through the power of your mind alone. They fit the book well. Mind Makeover is about your inner game: how you feel about yourself and what you believe you deserve. Affirmations are a simple way to practise that every morning, in the time it takes the kettle to boil. [Add one honest line: a saying you live by, or one your readers love.] Here's the book, with all five bonuses: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. The other four bonuses are The Secret to a Happy Relationship, Living with Him, Quotes to Live By, and Let's Talk about Love, a Q&A with Amy. --- Email 4: Bonus: before you move in with him --- Send: Any day Best for: Readers in new relationships; lists with couples as well as singles Subject line choices: - Thinking of moving in with him? - Before you share a front door - Read this before you move in Preheader: Ground rules, agreements and the bit nobody likes talking about. Hi [first name], Not everyone on my list is single. If you've met someone and things are getting serious, this one is for you. Amy Waterman's book, Mind Makeover, is about getting ready for love. But it comes with two bonus mini-books for once you've found it. The first is Living with Him: What to Know Before You Move In. It covers how living together will affect your relationship, whether you need ground rules before you take the plunge, and whether to make an informal or a formal moving-in agreement. Amy admits it's dry stuff. She also says it's absolutely necessary, and anyone who has ever untangled a shared lease after a break-up will agree with her. The second is The Secret to a Happy Relationship. Amy says she practises its advice consciously every day, and that once you've learned it, you'll never settle for "good enough" again. [Add one honest sentence about moving in with someone, or the advice you wish you'd had first.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. If you're still single, the main book is the part for you right now. The bonuses will be waiting when you need them. --- Email 5: The guarantee: Amy's deal with you --- Send: Any day; good after a promotion week Best for: Careful buyers; readers who open but don't click Subject line choices: - Amy's deal with you - What she asks, and what she offers - 8 weeks and one condition Preheader: Read it, answer the questions, and if it's not for you, get your money back. Hi [first name], Most guarantees hide in the small print. Amy Waterman's reads more like a deal between two adults, and I like it for that. Her side: if you've given her program your best shot and it's not what you wanted or expected, contact her within 8 weeks of buying and she'll give you a full refund. In her words, that's all there is to it. Your side: take the time to understand her Four Pillars, and seriously ask yourself the questions in the book. Not skim them. Answer them. That seems fair to me. Mind Makeover isn't a book of tricks you read once on the bus. It asks you to look honestly at how you feel about yourself and what you believe you deserve, which is harder than learning a chat-up line and does far more good. Nobody can promise you'll meet someone by a certain date, and Amy doesn't. She offers the book, five bonus mini-books and 8 weeks to decide. [Add one honest sentence about why this kind of guarantee matters to you.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. It's a $37 e-book, so you can start on the questions tonight. --- Email 6: Who's giving you this advice? --- Send: Any day; good early in any sequence Best for: Readers who want to know who they're trusting; book lovers Subject line choices: - "The sweet and wise sister" - Who's giving you this advice? - Ten books and a soft heart Preheader: What a long-time friend says about Amy Waterman. Hi [first name], Before you take love advice from anyone, it's worth asking who they are. Amy Waterman is the author or co-author of ten books with two big dating advice websites, and she has written endless articles about men, attraction, dating and marriage. She shares quotes and thoughts about love on her Facebook page too. But the description I like best comes from Mimi Tanner, who has known Amy for many years: "Amy is highly knowledgeable yet very down to earth. She is deeply compassionate, which always shines through her writing." Mimi finishes by saying that if you're new to Amy, you're about to meet "the sweet and wise sister and friend that everyone would love to have!" That's the voice Amy writes her book, Mind Makeover, in. She sounds like a friend who thinks you're wonderful and still tells you the truth, which is rarer than it should be. [Add one honest line about the best advice a friend ever gave you about love.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Amy says she started out wanting to be Carrie Bradshaw and turned into Murphy Brown over the years. The tongue got sharper. The heart stayed soft. ======================================================================== SHORT CURIOSITY EMAILS Short, light emails that tease one idea from Amy's book and send readers to the page to find out the rest. Good for the gaps between your regular issues. When to send: One or two a week, in any order. Each one stands on its own. ======================================================================== --- Email 1: The beauty cream that isn't in a jar --- Send: Any day; works well midweek Best for: Beauty, style and self-care lists Subject line choices: - The beauty cream you can't buy - Amy's "ultimate beauty cream" - Not in a jar, not in a shop Preheader: No price tag and nothing to rub in. Just one priority. Hi [first name], I've spent more money on face creams than I'd like to admit. So when Amy Waterman wrote that she knows the ultimate "beauty cream", I paid attention. Then I laughed, because it isn't a cream at all. Amy says that if you make this one thing a priority in your life, you'll look more radiant and simply stunning. It has no price tag, it doesn't sit on your bathroom shelf, and nobody can sell it to you at a counter. It's something you do for yourself, from the inside. She doesn't give it away on her web page, and I'm not going to give it away here. It's one of the ideas inside her book, Mind Makeover: How Inner Game Gets the Guy, a book about how you feel about yourself rather than how you look. [Add one honest line about the beauty product you've wasted the most money on, or what makes you feel most like yourself.] If you're curious, this is where to find the book: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. It's an e-book for $37, so you could be reading it tonight. That's less than a lot of face creams, and it won't run out. --- Email 2: What every man wishes you understood --- Send: Any day Best for: Dating and relationship lists; readers who feel let down by men Subject line choices: - What every man wishes you knew - The thing he'll never tell you - Why men keep disappointing you Preheader: Amy says that once you grasp this, men stop disappointing you. Hi [first name], There's one line in Amy Waterman's description of her book that I keep coming back to. She says there's something every man wishes you understood about him. If you can grasp it, she says, you won't be disappointed in men again, and you'll make his life a lot happier too. That's a bold promise from a woman who describes herself as having a sharp tongue and a firm commitment to facts. Amy has been writing about men, attraction and marriage for over a decade, and she doesn't strike me as someone who says things for effect. I'm not going to guess at what it is. If you've ever come home from a date wondering what on earth he was thinking, you'll want to read it in her words. It's in her book, Mind Makeover, along with topics like how men form their opinions about you and what men want from women. [Add one honest sentence about the thing men do that has puzzled you most.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Most of Mind Makeover is about you: how you feel about yourself and what you believe you deserve. This part just happens to be about him. --- Email 3: Bed buddies, bad boys and hard to get --- Send: Any day; a good Friday send Best for: Playful lists; readers who keep falling for the wrong men Subject line choices: - Can a bed buddy become a boyfriend? - About that bad boy... - Is playing hard to get worth it? Preheader: Three questions most of us have asked a friend at 1am. Hi [first name], Three questions I'd bet you've asked a friend at least once, probably late at night: Can a bed buddy ever become a boyfriend? Why am I always drawn to the bad boy? Does playing hard to get actually work? Amy Waterman answers all three in her book, Mind Makeover. She calls it the truth about bed buddies, bad boys and playing hard to get. One of her topics is why it's so satisfying to play hard to get. Not whether it works. Why it's satisfying. That one made me curious. She isn't preachy about any of it. Amy has been writing about dating for over a decade and she's heard every version of these stories. What she cares about is whether a man is good for you, and whether you're listening to your heart wisely or letting it talk you into a heart-breaker. [Add one honest line: which of the three questions have you asked, or heard most from your readers?] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. The book also covers how to weed out the flakes, jerks and playboys, which is the sequel none of us wants but most of us need. --- Email 4: The perfume men can't resist --- Send: Any day Best for: Lifestyle and beauty lists; women who feel invisible to men Subject line choices: - The perfume nobody sells - Why some women seem to glow - The vibe men notice first Preheader: It isn't on a shelf. Amy says it's the energy you give off. Hi [first name], You know the woman who walks into a room and everyone turns towards her? She isn't always the prettiest one there. Often she isn't even trying. Amy Waterman has a way of describing what that woman has. She calls it the kind of good energy men crave, and she says giving it off is like wearing an irresistible perfume. The nice thing is that you can't buy it, which means nobody can sell it to you either. It comes from how you feel about yourself, and that's the part Amy's book works on. One of the topics in her book, Mind Makeover, is a simple question: do you give off good vibes? The book also shows you how to drop the signals that make men see you as just a friend, and how to feel at ease even around the men who leave you weak at the knees. [Add one sentence about a woman you know who has that glow, and what you think her secret is.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. If you've been feeling invisible lately, give the page five minutes and see if Amy sounds like your kind of person. ======================================================================== SEASONAL ONE-OFFS Single emails for the times of year when love is on your readers' minds. Send each one on its own, a few days before the date. When to send: Each one stands alone. Send it a few days before the date in its note, and leave a week or more between it and any other promotion. ======================================================================== --- Email 1: Valentine's Day without a valentine --- Send: 3 to 5 days before 14 February Best for: Any women's list in early February Subject line choices: - What to do with Valentine's Day - A Valentine's gift that's just for you - Plans for the 14th? Preheader: Instead of dreading it, spend it on yourself. Hi [first name], Valentine's Day is coming, and if you're single, you already know the drill. The heart-shaped everything. The couples' set menus. The friend who means well and asks if you've "met anyone nice". Here's another way to spend it. Make it the day you do something kind for the one relationship you'll have your whole life: the one with yourself. That's the idea behind Amy Waterman's book, Mind Makeover. She believes that who you are inside is the root of everything that's happening to you with men, and that beating yourself up never helped anybody find love. Her book helps you quieten the critical voice and feel good about yourself, even on days when your love life isn't where you want it. It comes with a Guide to Affirmations, with 14 illustrated affirmations for love, and a book of Amy's favourite quotes about love. That's a pretty good Valentine's evening, if you ask me, with a glass of something nice. [Add one honest sentence about how you feel about Valentine's Day, or how you'll spend it.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. If you have a single friend who dreads the 14th, forward this to her. She might like a better plan too. --- Email 2: New Year: a decision, not a resolution --- Send: 1 to 7 January Best for: Any women's list in the first week of January Subject line choices: - Skip the dating resolution this year - Start the year feeling ready for love - My one plan for this year Preheader: Join three apps, say yes to everything? There's a gentler start. Hi [first name], January is when a lot of us make a dating resolution. Join three new apps. Say yes to every invitation. Finally meet someone this year. And by February, a lot of us are worn out and quietly deleting the apps again. This year, I'd suggest starting somewhere else. Amy Waterman's book, Mind Makeover, is about the part of dating that comes before the apps and the first drinks: how you feel about yourself, and what you believe you deserve. She writes about reprogramming the old fears that have built up over the years, finding fresh energy when you're tired or fed up with the dating game, and getting excited about your love life again instead of worrying about it. That feels like a better first step for a new year than another profile. And it's a step that's entirely in your hands. [Add one honest sentence about your own plans or hopes for the year.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. Amy offers a full refund within 8 weeks if you give it your best shot and it's not what you wanted, so you can try it with no pressure. --- Email 3: Spring clean the old baggage --- Send: When the days start getting longer where your readers live Best for: Lifestyle, home and self-care lists in spring Subject line choices: - What I'm clearing out this spring - Lighter in time for summer - A spring clean of a different kind Preheader: Not the wardrobe. The old heartbreak at the back of it. Hi [first name], It's the time of year when I start pulling things out of cupboards and wondering why I've kept them so long. Our love lives have cupboards too. The old heartbreak. The thing he said three relationships ago that still pops into your head on a first date. The quiet belief that it will probably go wrong again. Amy Waterman calls it emotional baggage, and in her book, Mind Makeover, she helps you tackle it so old wounds don't get in the way of new relationships. She also writes about dealing with rejection and break-ups with a change of perspective, so you can move on and start smiling at life again. It isn't about pretending the past didn't happen. It's about not letting it decide what happens next. [Add one honest sentence about something you've let go of, in your home or your heart.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. The book comes with a mini-book of Amy's favourite quotes, including ones to help you get over a break-up. Good company for a fresh start. --- Email 4: Holidays alone --- Send: Mid-December Best for: Any women's list in December; send with care Subject line choices: - If the holidays feel a bit lonely - Be kind to yourself this December - A gentle note for this time of year Preheader: Not a sales pitch. Mostly a hug, and one book. Hi [first name], The holidays can be lovely. They can also be the time of year when being single feels loudest. The parties for couples. The relatives asking when you'll bring someone home. The quiet evening after everyone has gone. If that's how this December feels for you, please be kind to yourself. You are not behind. There is nothing wrong with you because a man hasn't chosen you yet. That's a line I took almost word for word from Amy Waterman, whose book, Mind Makeover, I've been recommending. It's not a quick fix and it doesn't promise you a partner by New Year. It's about how you feel about yourself, and it might be good company over a quiet few days. [Add one honest, warm sentence of your own for readers who are spending the holidays alone.] If you'd like to take a look: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. If this time of year is more than a passing low for you, please reach out to someone you trust. A book can help, but people matter more. ======================================================================== RE-ENGAGEMENT For readers who haven't opened or clicked in a while. Short, a little different, easy to reply to. When to send: Send to readers who have not opened in 30 to 60 days, at least two weeks after your last promotion, with a week between the two emails. ======================================================================== --- Email 1: One honest question --- Send: Any time; 2 weeks or more after your last promotion Best for: Quiet subscribers who haven't opened in 30 to 60 days Subject line choices: - Can I ask you something? - Still looking for love? - Quick question, [first name] Preheader: Hit reply with one word. That's all. Hi [first name], It's been a while since I heard from you, so I'd like to ask one question. Are you still hoping to meet someone, or are you happily done with dating for now? Either answer is a good one. Plenty of women are perfectly content on their own, and I'll keep sending you the things I think you'll enjoy either way. Just hit reply and tell me, and I'll pay attention. If you're still hoping, there's one book I'd point you to first. Amy Waterman's Mind Makeover isn't about how to snag a man. It's about feeling good about yourself and what you deserve, so that the right man has someone real to meet. Amy has been writing about dating and relationships for over a decade, and she writes to you as a grown woman with good sense, not as a project to be fixed. [Add one honest sentence about why you're asking, or what you'd like to send your readers more of.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Just so you know: if you buy through my link, I may earn a commission, at no extra cost to you. [Your name] P.S. I really do read the replies. One word is plenty. --- Email 2: Love is not a video game --- Send: A week after the first re-engagement email Best for: Readers who went quiet after dating fatigue; app-weary lists Subject line choices: - "Let's just see where it leads" - Stop wasting evenings on maybes - This line made me laugh Preheader: If you're tired of hanging out, you'll like Amy's answer. Hi [first name], Has anyone suggested "hanging out" lately? Or that you "see where it leads"? Amy Waterman has a reply to that, and I can't improve on it: love is not a video game. There are real consequences to playing the dating game. You don't get to press a button and start over. If you've drifted away from dating, or from my emails, because it all felt like a lot of effort for a lot of maybes, I understand. You were probably hoping for an actual dinner in an actual restaurant, and you got a vague message at 11pm instead. Amy's book, Mind Makeover, can't change how other people behave. What it can help with is you: spotting the signals that tell you whether a man is worth pursuing, trusting your feelings wisely, and not giving your heart to someone who is only browsing. [Add one sentence about your own worst "let's see where it leads" moment, if you're happy to share one.] https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Disclosure: I may earn a commission if you buy through my link, at no extra cost to you. [Your name] P.S. It comes with Amy's Q&A mini-book, Let's Talk about Love, which includes how to know if he's "The One".