META (FACEBOOK AND INSTAGRAM)

- Interests to look for: dating, relationships, self-help, personal development, self-esteem, positive affirmations, women's lifestyle magazines, relationship and dating writers, popular dating podcasts
- Age: the sales letter speaks to women in their 30s, 40s and 50s, so test those age bands as separate ad sets rather than one wide band
- Women only for the first test, worldwide English-speaking countries split into separate ad sets so you can see where sales come from
- Once you have sales, build a lookalike audience from the visitors who clicked through your presell to the sales page (needs your own pixel on your presell)
- Retarget visitors of your presell who did not click through, with the guarantee or bonus angle

PINTEREST

- Keyword targets: dating tips for women, dating advice, self love, self worth, confidence quotes, love affirmations, single life, relationship advice, healing after a breakup
- Interests to look for: relationships, self-care, wellness, quotes, personal development
- Pin style: a calm, illustrated pin with a short title in large type that leads to your presell article, not a hard sell
- Pinterest users plan and save, so judge pins over a longer window than you would a Facebook ad

YOUTUBE

- Custom segments built from the high-intent and problem-aware search terms above
- Topics to look for: dating and relationships, self-help, personal development
- Placements: hand-pick channels about dating advice for women, self-love, confidence and life after divorce, and check each channel yourself before adding it
- Exclude channels and videos aimed at men's dating, pickup or adult content
- Your video ad needs a spoken disclosure in the first seconds and a written one in the description

Interest names change and differ by country, so search for each one in the ad tool and pick what is there.