REAL WOMEN REAL LOVE: KEYWORDS AND ADS FOR MIND MAKEOVER BY AMY WATERMAN From the affiliate area: aff.realwomenreallove.com/keywords/ Your hoplink (make yours at aff.realwomenreallove.com/links/): https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked Paid traffic can lose money as easily as it makes it. Start small, test one thing at a time, and read the Google and Bing rules on the Rules page before you spend anything. ====================================================================== KEYWORD LISTS ====================================================================== --- Brand terms (18 terms, match: Do not bid) Do not bid on these words or their misspellings, and do not put them in ad headlines, ad text or display URLs, unless Andrew has said yes in writing for your campaign. Add them to your negative keywords so your other ads never show on them. To ask for an exception, email Andrew Rusbatch at andrew@unicapublications.com before you build the campaign. real women real love realwomenreallove realwomenreallove.com real woman real love real women real love review real women real love amy waterman mind makeover mind makeover ebook mind makeover review mind makeover amy waterman mindmakeover how inner game gets the guy use inner game to get the guy inner game gets the guy amy waterman amy waterman books amy waterman dating advice amy waterman review --- High-intent (20 terms, match: Phrase and exact) People looking for a book or guide like this one. Start here: these searches sit closest to a purchase. dating advice book for women dating advice ebook for women best dating books for women dating confidence book for women dating mindset book inner game for women inner game dating women self worth book for dating self love book for single women how to attract the right man book book on attracting a good man dating advice for women over 40 book dating advice for women over 30 dating after divorce book for women relationship advice ebook for women dating guide for women confidence with men book affirmations for love ebook dating advice for women that works dating mindset for women --- Problem-aware (22 terms, match: Phrase) People who feel the problem but are not shopping yet. These suit a presell article that helps first and recommends the book second. why do i keep attracting the wrong men how to stop attracting the wrong guys why do men lose interest after the first date how to be confident around men how to stop being nervous on a first date how to stop overthinking when dating tired of dating dating burnout dating fatigue how to feel worthy of love how to stop chasing men how to stop being friend zoned by men how to know if he is the one how to tell if a man is serious about you how to spot a player dating again after divorce dating again after a long relationship how to get over a breakup and date again emotional baggage in relationships how to trust your gut in dating dating after 40 for women where are all the good men --- Negative keywords (37 terms, match: Negative (phrase or broad)) Add these before your first click is paid for. They block freebie hunters, the wrong sense of a word, men looking for pickup tips and searches for therapy or counselling services. free free download pdf epub torrent crack scribd audiobook jobs salary course for men for men how to get a girlfriend pickup pua seduce a woman hookup sex porn escort mail order bride therapist near me counselling near me counseling near me inner game of tennis inner game of golf makeover game makeup hair makeover home makeover movie lyrics song app login tinder login scam refund ====================================================================== MATCH TYPES ====================================================================== Exact match: Use it for your best high-intent terms once you know they sell. You pay only for searches that mean the same thing, so this is where your money is safest. Phrase match: Start most of your terms here. Your ad shows for searches that include the meaning of your phrase, which finds new search terms without running wild. Broad match: Leave it alone until conversion tracking works and you have a long negative list. Broad match can spend quickly on searches that have nothing to do with this book. Negatives: Add the negative list before you launch, then read your search terms report every few days in the first weeks and add every search that wasted money. Bing (Microsoft Advertising): You can import a Google campaign straight into Microsoft Advertising. Check the negatives came across, because the import does not always copy every list. ====================================================================== AUDIENCES FOR META, PINTEREST AND YOUTUBE ====================================================================== META (FACEBOOK AND INSTAGRAM) - Interests to look for: dating, relationships, self-help, personal development, self-esteem, positive affirmations, women's lifestyle magazines, relationship and dating writers, popular dating podcasts - Age: the sales letter speaks to women in their 30s, 40s and 50s, so test those age bands as separate ad sets rather than one wide band - Women only for the first test, worldwide English-speaking countries split into separate ad sets so you can see where sales come from - Once you have sales, build a lookalike audience from the visitors who clicked through your presell to the sales page (needs your own pixel on your presell) - Retarget visitors of your presell who did not click through, with the guarantee or bonus angle PINTEREST - Keyword targets: dating tips for women, dating advice, self love, self worth, confidence quotes, love affirmations, single life, relationship advice, healing after a breakup - Interests to look for: relationships, self-care, wellness, quotes, personal development - Pin style: a calm, illustrated pin with a short title in large type that leads to your presell article, not a hard sell - Pinterest users plan and save, so judge pins over a longer window than you would a Facebook ad YOUTUBE - Custom segments built from the high-intent and problem-aware search terms above - Topics to look for: dating and relationships, self-help, personal development - Placements: hand-pick channels about dating advice for women, self-love, confidence and life after divorce, and check each channel yourself before adding it - Exclude channels and videos aimed at men's dating, pickup or adult content - Your video ad needs a spoken disclosure in the first seconds and a written one in the description Interest names change and differ by country, so search for each one in the ad tool and pick what is there. ====================================================================== SEARCH ADS FOR GOOGLE AND BING ====================================================================== None of these uses a brand word. Mix them into a responsive search ad. --- Headlines (up to 30 characters) Inner Game Dating Guide [23/30] Dating Advice That Feels Kind [29/30] Confidence Before Chemistry [27/30] Dating Starts On The Inside [27/30] Feel Ready For Real Love [24/30] No Tricks, No Games, Just You [29/30] From A 10-Book Dating Author [28/30] Plus 5 Bonus E-Books [20/30] 8-Week Money-Back Guarantee [27/30] A $37 Dating Mindset E-Book [27/30] --- Descriptions (up to 90 characters) A warm e-book on dating mindset, self-worth and readiness. No scripts and no games. [83/90] Learn to spot the flakes and players early and save your time for a man worth it. [81/90] Written by the author or co-author of ten dating books. Read our honest review first. [85/90] Comes with five bonus e-books, including a guide to affirmations for love. [74/90] Try it for 8 weeks. If it is not what you expected, ask for a full refund. [74/90] Learn a calmer way to handle first dates and the worry that comes before them. [78/90] Less about what to say or wear, more about how you feel about yourself. [71/90] Dating advice that never tells a woman she is not pretty enough or good enough. [79/90] Rejection, old baggage and dating fatigue, handled with kindness and common sense. [82/90] Read our review of the e-book that puts inner game ahead of dating tricks. [74/90] Before your first Google or Bing campaign, the program rules ask you to contact Andrew so he can look over your website. Send him the address of your presell page. ====================================================================== FIVE FACEBOOK AND NATIVE AD IDEAS ====================================================================== Each one talks about the topic, not about the person reading. None promises a man, a date or a relationship. Point every one at your presell page. --- 1. The myth-buster Hook: What if finding love is simpler than the experts make it sound? Body: Our grandparents fell in love without apps, rule books or dating coaches. One dating writer, after more than ten years on the subject, argues that how a woman feels about herself shapes her love life far more than her looks or her opening lines. Her e-book is about inner game: confidence, self-worth and being ready for the right man. I read it, and I wrote up what I thought. Button: Learn More Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label. Picture: A warm painted illustration of a woman in her late 30s reading on a sofa with a cup of tea, soft coral and berry colours, relaxed and smiling. No text on the picture, no couple, no phone screens. --- 2. Spot the flakes early Hook: Three quiet signs a man is not ready for anything real. Body: Some men are browsing, not looking. A short article on telling the difference early, why the answer starts with knowing what you want and deserve, and the e-book that goes deeper into it. Button: Read More Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label. Picture: An open notebook with a hand-drawn heart and three ticked lines, a coffee cup and a pen on a pale pink table, seen from above. Keep any handwriting unreadable. --- 3. Low risk Hook: A dating book that comes with an 8-week money-back guarantee. Body: It costs $37, it comes with five bonus e-books, and the author refunds it in full within 8 weeks if it is not what the reader expected. It is about mindset and self-worth rather than tricks, which is why I liked it. My full review is here. Button: Learn More Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label. Picture: A tablet on a cosy bed throw showing a blank pink book cover, with a few small paper hearts around it. Bright, soft daylight, no text. --- 4. Ten years in one book Hook: Ten years of writing about dating and relationships, boiled down into one kind book. Body: The author has written or co-written ten books on dating and countless articles about attraction and love. This one is different from the usual advice because it is not about what to say or wear. It is about how to be. Here is what is inside and who I think it suits. Button: Learn More Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label. Picture: A woman in her 40s writing at a desk by a sunny window, stacked books beside her, warm coral and plum tones, painted illustration style. --- 5. Seasonal: Valentine's Day Hook: This Valentine's Day, start with the relationship that matters first. Body: Before the cards and the dinners, there is the way a woman talks to herself. This e-book is about confidence, self-worth and readiness for love, and it comes with a guide to affirmations for love and four more bonus books. My honest take is at the link. Button: Learn More Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label. Picture: A woman smiling as she arranges a bunch of pink tulips she bought for herself, kitchen table, soft morning light, coral and pink palette. No text, no partner in the picture. --- What gets these ads rejected - Lines that tell the viewer what she is: "Are you single?", "Still single at 40?", "Lonely?", "Divorced and scared?". Speak about the topic, not about the person reading. - Any promise of an outcome: "find your soulmate in 30 days", "guaranteed to get the guy", "make him obsessed", "he will beg you". - Sexual words, innuendo or pictures: lingerie, bedroom scenes, kissing close-ups, bare skin. - Before-and-after pictures or stories, and anything that suggests a woman's looks or body must change. - Fake play buttons, fake notifications, fake countdowns and "only 3 copies left". - "Scam" or "fraud" in ads or copy (the program rules forbid it) and the brand words above. - Claims of therapy or healing, such as "cure your anxiety" or "heal your trauma". Ad policies change. Read the current policy of the platform you use before each new campaign. ====================================================================== WHERE TO SEND YOUR CLICKS ====================================================================== - Send paid traffic to a presell page on your own site (aff.realwomenreallove.com/landing/), with your hoplink inside. The program rules forbid ads that go straight to your hoplink or to any Real Women Real Love address. - Match the first lines of the page to the ad that sent the visitor. - Keep the disclosure near the top of the page, before the first link to the sales page. - Add something of your own: your view of the book, a short story, or a bonus. - Give every ad set its own tracking ID (tid=), for example fb_myth or g_highintent. Letters, numbers and underscores only, up to 100 characters. ====================================================================== A SIMPLE, HONEST WAY TO TEST ====================================================================== The only number we can give you is the commission: just over $23 a sale (70% of the $37 price, minus ClickBank's fee). Your cost per click and how many visitors buy, only your own test can tell you. 1. Set a test budget you are happy to lose, before you start. 2. Change one thing at a time: hooks first, then audiences, then the page. 3. Track every ad set with its own tracking ID. 4. Know your break-even: your cost per sale has to stay under the commission, about $23. Break-even cost per click = commission x conversion rate. Cost per sale = cost per click / conversion rate. 5. Pause on a rule, not a feeling: when an ad has spent about two commissions (around $46) without a sale, pause it. 6. Allow for refunds: buyers have an 8-week money-back guarantee, and a refund takes the commission back. 7. Scale slowly, a little at a time, and keep watching cost per sale. No promise of profit. Neither Real Women Real Love nor Unica Publications can guarantee that paid traffic will make you money, or any result at all. Ad costs and sales differ for every affiliate, audience and country.