The short version
- Tell your readers you earn a commission, every time, close to the link.
- Stick to facts from Amy's sales page, and quote readers word for word.
- No promises of finding a man, no therapy claims, no fake deadlines, no made-up reviews.
- No bidding on our brand names in Google or Bing without written permission.
Not sure if something is allowed? Ask Andrew before you post: andrew@unicapublications.com
General promotion rules
Google and Bing Advertising
Affiliates will need to undergo a review before you can promote Real Women Real Love on Google and Bing. Go over these rules for your guidance.
Do Not do Brand Marketing
Affiliates are not allowed to bid any brand keywords like “Real Women Real Love.”
Do Not Use False Representation
As an affiliate, you are not allowed to falsely promote yourself as the owner or creator of any Real Women Real Love product.
Do Not Use False Negative Marketing
You are not allowed to market using negative strategies. This includes using words like fraud or scam in your ads or in your copy.
Do Not Spam Your Email Lists
Do not Spam your email lists when promoting any Real Women Real Love product. Do not send unsolicited emails.
Do Be Clear and Upfront
Make it clear to your list or your audience that you are being compensated to promote Real Women Real Love products.
For additional rules and best practices, please go over Clickbank’s Guidelines.
Claims policy: what you can say
Women buy Mind Makeover hoping for a better love life, so honest copy matters here. These rules cover every place you mention the book: your website, emails, posts, videos and ads.
Say freely
- The title, Mind Makeover: How Inner Game Gets the Guy, by Amy Waterman
- It is a 129-page e-book about inner game: how you feel about yourself and what you believe you deserve
- The price, $37, and the five bonus e-books that come with it
- The 8-week, 100% money-back guarantee
- Amy has written about dating and relationships for over a decade
- Your own honest opinion, once you have read the review chapter
Say with care
- Reader comments
- Quote Mimi Tanner, Sarah Donaldson or Kim Collier only word for word from Amy's sales page, with their names. Do not shorten a comment into a promise.
- Your own story
- Share it only if it really happened to you, and add that everyone's experience is different.
- Amazing Self
- If you mention it, say it is an optional monthly membership: the first month is free, then $37 a month, and it can be cancelled at any time.
- Comparisons
- Compare Mind Makeover with other dating books only on facts a reader can check.
Never say
- Guaranteed results
- Never promise that a reader will find, attract, keep or marry a man, or by any date. “Get the Guy” is the book's title, not a promise.
- Therapy or health claims
- Mind Makeover is a self-help e-book. Never say it treats, cures or replaces help for anxiety, depression, trauma, grief or any mental health condition, and never present yourself or Amy as a therapist.
- Fake scarcity
- No countdown timers, “price goes up at midnight”, “only 12 copies left” or “closing soon”. It is an e-book at one steady price. Only mention a deadline Andrew has announced.
- Invented testimonials
- No made-up reviews, reworded quotes, stock photos posing as readers, or results you did not have.
- Income or other promises
- No claims about money, health, looks or anything else the book does not cover.
- Wrong price or terms
- Do not say it is free, discounted or comes with a different guarantee from the one on the sales page.
- Fear and shame
- No copy that tells women they will end up alone, or that something is wrong with them for being single.
Instead of this, say this
This book will get you a boyfriend in 30 days.
Mind Makeover is about the inner game side of dating: how you feel about yourself and what you believe you deserve.
Heal your dating anxiety for good.
Amy looks at the beliefs about yourself that you bring into dating.
Last chance: the price doubles tonight!
It is $37, with five bonus e-books and an 8-week money-back guarantee.
“I met my husband two weeks after reading it!” (made up)
A reader comment copied word for word from Amy's sales page, with the reader's name.
Results vary. If you write about what readers get from the book, add a line such as: “Everyone's experience is different, and no book can promise you will meet someone.”
Disclosure lines to copy
Readers must know you earn a commission; the FTC in the USA and similar rules in other countries require it. Put the line where people see it before they click: at the top of a post, in the email itself, in the post text (not only in your profile) and out loud in a video. A line hidden at the bottom of a page, or a vague tag like “#sp”, is not enough.
Blog post or article (top of the page)
Disclosure: this article contains affiliate links. If you buy through them, I may earn a commission, at no extra cost to you.
Just so you know: the link in this email is an affiliate link, so if you buy Mind Makeover through it, I earn a commission. It does not change the price you pay.
Social media post
#ad I earn a commission if you buy Mind Makeover through my link.
Video (say it near the start and put it in the description)
The link below is an affiliate link. If you buy through it, I earn a commission, and it costs you nothing extra.
Next to a link or button
(affiliate link)
Book review, if you had the free review chapter
I received a free review copy of the first chapter from the publisher. This review is my own opinion, and the links in it are affiliate links.
Advertising on Google and Bing
Affiliates are allowed to start promoting our products on Bing and Google.
Below are important rules that you have to follow if you want to start advertising on Bing and Google.
Paid search: no bidding on our brand without written permission
Do not bid on, or use as keywords, any of these names or misspellings of them, in Google, Bing or any other search or shopping ads, unless Andrew has given you permission in writing (an email is fine):
- Real Women Real Love
- realwomenreallove
- Mind Makeover
- Amy Waterman
That includes those names with words like “review”, “discount”, “coupon” or “login” added. Add them as negative keywords in broad and phrase match campaigns so your ads do not show for them by accident.
Do Have Quality Websites
Affiliates are required to have quality websites. Do not just create a landing page, fill it with some of the free articles provided in the affiliates area. Instead, create original content and make your website valuable to your visitors. Make your website look good as well.
Do Have Your Website Reviewed
Contact us via the Affiliates Page before you start a Bing or Google Ad Campaign. Your websites need to be reviewed to make sure that you are following the rules. We can also help you with tips on marketing and optimization during the review process.
Email Andrew Rusbatch at andrew@unicapublications.com with the address of your website.
Do Not Do Brand Keyword Advertising
Affiliates are not allowed to bid any brand keywords like “Real Women Real Love.”
Do Not Use Brand Words in Ad Copy
You are not allowed to use brand words in any copy. Do not list phrases like “Real Women Real Love.”
Do Not Directly Advertise to Any Real Women Real Love URLs
Affiliates are not allowed to directly advertise to Real Women Real Love URLs and other Real Women Real Love Products.
Do Not Use Direct Hoplink Advertisement
Do not advertise directly to a Hoplink URL. Use your own website instead. This is poor marketing practice and your ads are likely going to get denied.
Do Follow Our Other Rules
For our other promotion rules. Please check out our General Promotion Guidelines for Real Women Real Love.
Questions about the rules?
Andrew Rusbatch looks after our affiliates. Send him your page, email or ad before it goes out and he will tell you if anything needs changing.