Disclose first, every time. Each post already has #ad or an affiliate line in it. Keep it at the start of the caption where people see it before they click, not buried in a pile of hashtags. Switch on the paid partnership or branded content label where the platform has one, and in videos say it out loud as well.
Need pictures? Use the Product Images and Banners. Want more ideas to post about? See Hooks & Angles.
Some posts are written as someone who has read the book. If you haven't yet, change those lines to your own honest reason for sharing it, or ask for a review copy on the Book Review page.
Four link posts for your page, profile or group, plus a conversation starter. Put the link in the post itself (or the first comment if your group asks for that). If you boost a post, keep the #ad at the top.
1The line that changed how I think about datingStory post, Amy's own words
Can I tell you about the line that changed how I think about dating?
For a long time I treated dating like a job hunt. Polish the profile, say the right things, don't seem too keen, and hope somebody picks you. When it didn't work, I decided the problem was me: my looks, my age, my past.
Then I read this in Amy Waterman's book Mind Makeover:
"It's not your looks. It's not what happened to you in the past. It's how you feel about yourself, who you are, and what you deserve."
Her book isn't about what to say, wear or text to get a man. It's about how to be. Amy calls it inner game: how you feel about yourself, the energy you bring when you meet men, and knowing a good one from a heartbreaker.
If you're tired of advice that makes you feel like you're failing an interview, have a look here:
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
It's an e-book with an 8-week money-back guarantee, so you can read it and make up your own mind.
Written as someone who has read the book. If that is not you yet, change the first lines to your own honest reason for sharing it.
2You don't need more dating adviceMyth-busting post
Unpopular opinion: most single women I know don't need more dating advice.
We've read the articles, the magazine quizzes and the bestsellers by "smug marrieds" (Amy Waterman's phrase, and I laughed out loud). We know the rules. If knowing the rules were enough, we'd all be happily settled by now.
Amy's point is that most dating advice puts all the work on you, as if you have to display your wares and hope he picks you. Her book Mind Makeover goes the other way. It works on how you feel about yourself, because, as she says, who you are inside is the root of everything that's happening to you with men.
Her one-word verdict on all the "how to bag a guy" advice? Poppycock.
If that sounds like the breath of fresh air you need, here it is:
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
I earn a commission if you buy through my link, at no extra cost to you.
3Where are all the good guys?Problem-aware post, mentions the bonuses
"Where are all the good guys?" If you've said that out loud this month, this one's for you.
Amy Waterman describes dating apps perfectly: it's like walking into a huge department store and finding nothing you want to buy. Just because there are guys out there doesn't mean there are guys YOU like.
Her e-book Mind Makeover is about the part of dating you can actually change, which is you. She covers how to weed out the flakes, jerks and playboys, when to trust your feelings and when to be wary, and how to stop that critical voice in your head.
It also comes with five bonus e-books, including a Guide to Affirmations with 14 illustrated affirmations for love, and Living with Him, for when you're thinking about moving in together.
Take a look here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
(I may earn a commission if you buy, at no extra cost to you.)
4For the woman who has everything except loveIdentity post, low-risk angle
This is for the woman who is kind, funny and good at what she does, and still wonders why love feels so hard.
You don't need a new haircut, a new wardrobe or a cleverer opening line. Amy Waterman's e-book Mind Makeover works on the inside: your confidence around men (even the ones who make you weak at the knees), the old baggage from past heartbreak, and the worry that you'll never meet him.
In Amy's words: "Because you ARE beautiful. You ARE wonderful. You are kind and good and sweet."
The book comes with her 8-week guarantee. If you give it your best shot and it isn't what you wanted or expected, you contact her within 8 weeks for a full refund.
Here's the link if you'd like to read it:
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
I earn a commission if you buy through it, at no extra cost to you.
5Comment prompt (plus your reply)Gets people talking first, the link goes in your reply
I'll go first: [your answer, for example "play hard to get and never text first"].
Tell me yours in the comments. I have a feeling we've all heard the same ones.
No disclosure is needed on the first post because it has no link. The reply has one.
Three captions, a carousel and two reels. Captions say "link in bio": put your hoplink on your bio link page (see Bio link copy below). Turn on the paid partnership label as well as using #ad. Instagram allows 2,200 characters per caption.
1Caption 1: Quote cardUse with the quote card image
It's not what happened to you in the past.
It's how you feel about yourself, who you are, and what you deserve."
Amy Waterman, Mind Makeover
[Add one honest sentence: why this line hit home for you.]
Amy's e-book is about inner game: how you feel and carry yourself around men, not tricks or lines. If you want a look, it's the link in my bio. (Affiliate link: I earn a commission if you buy.)
Save this for the next time you catch yourself blaming your looks.
2Caption 2: Dating advice I'm done withList post, works over a plain text graphic
No more waiting three days to text back.
No more playing hard to get.
No more acting like I don't care.
No more treating a first date like a job interview.
Amy Waterman's Mind Makeover asks a better question. Not "what should I do or say to get him?" but "how do I want to be?" She covers first impressions, bad boys, playing hard to get, and how to tell whether a man is worth pursuing.
Link in bio if you'd like to read it. (It's an affiliate link, so I earn a commission if you buy.)
Which one are you giving up? Tell me below.
3Caption 3: What's insideProduct post, use with the book and bonus images
Mind Makeover: How Inner Game Gets the Guy, by Amy Waterman. It's an e-book about the inside part of dating: your confidence, your energy around men, and the old fears and baggage that get in the way.
It comes with five bonus e-books:
1. Guide to Affirmations, with 14 illustrated affirmations for love
2. The Secret to a Happy Relationship
3. Living with Him: What to Know Before You Move In
4. Quotes to Live By
5. Let's Talk about Love, a Q&A with Amy
There's an 8-week money-back guarantee too. Link in bio. (Affiliate link: I earn a commission if you buy.)
4Carousel: Why dating advice keeps making you feel worse7 slides plus caption
Slide 2: Most of it puts all the work on you. Display your wares and hope he picks you.
Slide 3: It turns dating into a job hunt. One slip and you're "laughed out the door".
Slide 4: "It's not your looks. It's not what happened to you in the past." Amy Waterman
Slide 5: "It's how you feel about yourself, who you are, and what you deserve."
Slide 6: That's inner game. Amy's e-book Mind Makeover is built around it, with 5 bonus books and an 8-week money-back guarantee.
Slide 7: Want to read it? Link in bio. #ad (affiliate link)
Amy Waterman has been writing about dating and relationships for over a decade, and her e-book Mind Makeover is her answer to all the advice that makes women feel inadequate. Link in bio if you'd like a look. (Affiliate link: I earn a commission if you buy.)
Design tip: plain berry or blush background, big type, one idea per slide. Slides 4 and 5 can use the quote card style from the Product Images page.
5Reel 1: Every dating book and still singleAbout 20 seconds, talking to camera
You say: "I have read every dating book going. Every single one."
[3-10s] Pick up a stack of books or scroll an endless list on your phone. On-screen text: "what to say, what to wear, when to text"
You say: "They all tell you what to do. What to say, what to wear, when to text."
[10-16s] Put the books down, look at the camera. On-screen text: "how to BE"
You say: "Amy Waterman's Mind Makeover is the first one that asked how I want to be instead."
[16-20s] Show the book cover on your screen. On-screen text: "Mind Makeover, link in bio #ad"
You say: "It's in my bio. Affiliate link, so I earn a commission if you buy."
6Reel 2: Mind makeover, not a new profile pictureAbout 30 seconds, list format
You say: "Three signs you need a mind makeover, not a new profile picture."
[3-10s] On-screen text: "1. You blame your looks"
You say: "One: every time it goes wrong, you blame your looks."
[10-17s] On-screen text: "2. You treat dates like job interviews"
You say: "Two: you prepare for dates like job interviews and come home exhausted."
[17-24s] On-screen text: "3. You keep picking the same kind of guy"
You say: "Three: the flakes and players keep finding you, and you keep saying yes."
[24-30s] Show the book cover. On-screen text: "Mind Makeover by Amy Waterman, link in bio #ad"
You say: "Amy Waterman's book Mind Makeover is about all three. Link in my bio. It's an affiliate link."
TikTok & Shorts
Three short scripts for TikTok, YouTube Shorts or Reels. The first line is the hook: say it in the first second, before anything else. Say the disclosure out loud and put #ad in the caption too, and switch on the platform's branded content or paid partnership setting.
1Script 1: The worst dating advice15 seconds
On-screen text: "the worst dating advice ever"
[2-9s] "Out there where? I was out there. I was exhausted. Nobody told me the problem was how I felt about myself when I got there."
[9-15s] Hold up your phone with the book cover. "That's what Amy Waterman's Mind Makeover is about. Link in my bio, it's an affiliate link."
On-screen text: "Mind Makeover, link in bio #ad"
2Script 2: The department store30 seconds
On-screen text: "dating apps in one sentence"
[3-12s] "That's not my line, it's Amy Waterman's. She's been writing about dating for over ten years. Just because there are guys out there doesn't mean there are guys you actually like."
[12-22s] Put the phone down. "So her book doesn't teach you to swipe harder. It's about inner game: knowing your worth, spotting the flakes and players early, and trusting your feelings at the right moments."
On-screen text: "inner game > swiping harder"
[22-30s] Show the cover. "It's called Mind Makeover. Link's in my bio. It's an affiliate link, so I get a commission if you buy."
On-screen text: "Mind Makeover by Amy Waterman #ad"
3Script 3: Our ancestors didn't need dating experts45 seconds
On-screen text: "they didn't need dating experts"
[3-14s] "Amy Waterman makes this point in her book, and it stuck with me. The human race has been falling in love for a very long time without dating experts telling everyone what to do."
[14-26s] "But now the advice says it's all on you. Look right, say the right things, send the right signals, and hope he picks you. Amy's word for that advice is poppycock."
On-screen text: "her word: poppycock"
[26-38s] "Her book Mind Makeover is about who you are inside: how you feel about yourself, what you think you deserve, and the old baggage you carry into every first date."
[38-45s] Show the cover. "Link in my bio if you want it. That's an affiliate link, so I earn a commission if you buy, at no extra cost to you."
On-screen text: "Mind Makeover, link in bio #ad"
Five pins. Use a tall image (2:3, for example 1000 x 1500) from the Product Images or Banners pages, or make a quote pin. Paste your hoplink as the destination link, or better, the address of your presell page. Pinterest allows 100 characters in the title and 500 in the description and alt text. Put #ad in the description.
1Pin 1: It's Not Your Looks: The Real Reason Dating Feels So Hard
Alt text describes the image: change it if you use a different picture.
2Pin 2: Tired of Dating Advice That Makes You Feel Inadequate? Try a Mind Makeover
3Pin 3: Where Are All the Good Guys? A Kinder Way to Think About Dating
Alt text describes the image: change it if you use a different picture.
4Pin 4: 14 Affirmations for Love (and the Book They Come With)
5Pin 5: Thinking of Moving In With Him? Read This First
X & Threads
Three single posts and one thread. Counts treat a link as 23 characters, the way X does. X allows 280 characters per post, Threads 500.
1Post 1
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
2Post 2
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
3Post 3
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
4Thread: 5 things I stopped believing about dating6 posts, post the link at the end
5. That love has to be this hard. People fell in love long before dating experts existed.
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
YouTube
Paste the description block under any video where you talk about the book, and pin the comment. Say the disclosure out loud near the start of the video too, and tick "includes paid promotion" in YouTube Studio.
1Description blockGoes at the top of your description, above the fold
https://hop.clickbank.net/?affiliate=YourIDHere&vendor=wwords&tid=YourTracking&type=cloaked
What it is: an e-book about inner game, meaning how you feel about yourself, who you are and what you think you deserve, and how that shapes what happens with men. It's not about lines, tricks or changing your looks.
What comes with it: five bonus e-books (Guide to Affirmations with 14 illustrated affirmations for love, The Secret to a Happy Relationship, Living with Him: What to Know Before You Move In, Quotes to Live By, and Let's Talk about Love, a Q&A with Amy).
Guarantee: 8 weeks. If you give it your best shot and it isn't what you wanted or expected, you can ask for a full refund.
About the author: Amy Waterman has been writing about dating and relationships for over a decade and is the author or co-author of ten books.
Everyone's love life is different, and no book can promise you a relationship. This one is about the part you can work on: you.
2Pinned comment
(Affiliate link, I earn a commission if you buy.) Which part of the video hit home for you? Tell me below.
Stories
Two three-frame sequences for Instagram or Facebook Stories. Put the link on a link sticker on the last frame, and #ad on the first frame where people see it straight away.
1Sequence 1: Poll, quote, link
Frame 2: Quote on a pink background: "It's not your looks. It's how you feel about yourself, who you are, and what you deserve." Amy Waterman
Frame 3: Book cover. Text: "This is the book that line is from. Tap the link." Link sticker: "Read Mind Makeover" (your hoplink). Small text: "affiliate link"
2Sequence 2: Unboxing an e-book
Frame 2: Text over the bonus covers: "It comes with 5 bonus books, including 14 affirmations for love and a guide to moving in together."
Frame 3: Text: "Not about tricks. It's about how you feel about yourself around men." Link sticker: "Get the book" (your hoplink). Small text: "8-week money-back guarantee, affiliate link"
Bio link copy
For your Instagram or TikTok bio and the button on your link page (Linktree, Beacons, Stan or your own). Keep a disclosure on the link page, next to the button.