Everything you need to test paid traffic for Mind Makeover: keyword lists you can download, ten search ads already inside the character limits, five Facebook and native ad ideas written to pass review, and a calculator that shows your break-even point from your own numbers.
Paid traffic can lose money as easily as it makes it. Start small, test one thing at a time, and read the Google and Bing rules before you spend anything.
You have not created a promotion hoplink,click here to create one.
Program rule: no brand bidding. Do not bid on these words or their misspellings, and do not put them in ad headlines, ad text or display URLs, unless Andrew has said yes in writing for your campaign. Add them to your negative keywords so your other ads never show on them.
Add these before your first click is paid for. They block freebie hunters, the wrong sense of a word, men looking for pickup tips and searches for therapy or counselling services.
How to use the lists above without paying for searches that will never buy.
Exact match
Use it for your best high-intent terms once you know they sell. You pay only for searches that mean the same thing, so this is where your money is safest.
Phrase match
Start most of your terms here. Your ad shows for searches that include the meaning of your phrase, which finds new search terms without running wild.
Broad match
Leave it alone until conversion tracking works and you have a long negative list. Broad match can spend quickly on searches that have nothing to do with this book.
Negatives
Add the negative list before you launch, then read your search terms report every few days in the first weeks and add every search that wasted money.
Bing (Microsoft Advertising)
You can import a Google campaign straight into Microsoft Advertising. Check the negatives came across, because the import does not always copy every list.
Audiences for Meta, Pinterest and YouTube
Ideas to look for in each ad tool. Interest names change and differ by country, so search for each one in the tool and pick what is there.
Meta (Facebook and Instagram)
Interests to look for: dating, relationships, self-help, personal development, self-esteem, positive affirmations, women's lifestyle magazines, relationship and dating writers, popular dating podcasts
Age: the sales letter speaks to women in their 30s, 40s and 50s, so test those age bands as separate ad sets rather than one wide band
Women only for the first test, worldwide English-speaking countries split into separate ad sets so you can see where sales come from
Once you have sales, build a lookalike audience from the visitors who clicked through your presell to the sales page (needs your own pixel on your presell)
Retarget visitors of your presell who did not click through, with the guarantee or bonus angle
Pinterest
Keyword targets: dating tips for women, dating advice, self love, self worth, confidence quotes, love affirmations, single life, relationship advice, healing after a breakup
Interests to look for: relationships, self-care, wellness, quotes, personal development
Pin style: a calm, illustrated pin with a short title in large type that leads to your presell article, not a hard sell
Pinterest users plan and save, so judge pins over a longer window than you would a Facebook ad
YouTube
Custom segments built from the high-intent and problem-aware search terms above
Topics to look for: dating and relationships, self-help, personal development
Placements: hand-pick channels about dating advice for women, self-love, confidence and life after divorce, and check each channel yourself before adding it
Exclude channels and videos aimed at men's dating, pickup or adult content
Your video ad needs a spoken disclosure in the first seconds and a written one in the description
Ten headlines of up to 30 characters and ten descriptions of up to 90, counted for you. None of them uses a brand word, so they are safe under the program rules. Mix them into a responsive search ad and let the platform test the combinations.
A warm e-book on dating mindset, self-worth and readiness. No scripts and no games.83/90
Learn to spot the flakes and players early and save your time for a man worth it.81/90
Written by the author or co-author of ten dating books. Read our honest review first.85/90
Comes with five bonus e-books, including a guide to affirmations for love.74/90
Try it for 8 weeks. If it is not what you expected, ask for a full refund.74/90
Learn a calmer way to handle first dates and the worry that comes before them.78/90
Less about what to say or wear, more about how you feel about yourself.71/90
Dating advice that never tells a woman she is not pretty enough or good enough.79/90
Rejection, old baggage and dating fatigue, handled with kindness and common sense.82/90
Read our review of the e-book that puts inner game ahead of dating tricks.74/90
Before your first Google or Bing campaign, the program rules ask you to contact Andrew so he can look over your website. Send him the address of your presell page and he can also help with tips while he reviews it.
Five Facebook and native ad ideas
Each one talks about the topic, not about the person reading, which is what Meta's rules on personal attributes ask for. None of them promises a man, a date or a relationship. Point every one at your presell page.
1
The myth-buster
Hook: What if finding love is simpler than the experts make it sound?
Body: Our grandparents fell in love without apps, rule books or dating coaches. One dating writer, after more than ten years on the subject, argues that how a woman feels about herself shapes her love life far more than her looks or her opening lines. Her e-book is about inner game: confidence, self-worth and being ready for the right man. I read it, and I wrote up what I thought.
Button: Learn More
Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label.
Picture: A warm painted illustration of a woman in her late 30s reading on a sofa with a cup of tea, soft coral and berry colours, relaxed and smiling. No text on the picture, no couple, no phone screens.
2
Spot the flakes early
Hook: Three quiet signs a man is not ready for anything real.
Body: Some men are browsing, not looking. A short article on telling the difference early, why the answer starts with knowing what you want and deserve, and the e-book that goes deeper into it.
Button: Read More
Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label.
Picture: An open notebook with a hand-drawn heart and three ticked lines, a coffee cup and a pen on a pale pink table, seen from above. Keep any handwriting unreadable.
3
Low risk
Hook: A dating book that comes with an 8-week money-back guarantee.
Body: It costs $37, it comes with five bonus e-books, and the author refunds it in full within 8 weeks if it is not what the reader expected. It is about mindset and self-worth rather than tricks, which is why I liked it. My full review is here.
Button: Learn More
Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label.
Picture: A tablet on a cosy bed throw showing a blank pink book cover, with a few small paper hearts around it. Bright, soft daylight, no text.
4
Ten years in one book
Hook: Ten years of writing about dating and relationships, boiled down into one kind book.
Body: The author has written or co-written ten books on dating and countless articles about attraction and love. This one is different from the usual advice because it is not about what to say or wear. It is about how to be. Here is what is inside and who I think it suits.
Button: Learn More
Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label.
Picture: A woman in her 40s writing at a desk by a sunny window, stacked books beside her, warm coral and plum tones, painted illustration style.
5
Seasonal: Valentine's Day
Hook: This Valentine's Day, start with the relationship that matters first.
Body: Before the cards and the dinners, there is the way a woman talks to herself. This e-book is about confidence, self-worth and readiness for love, and it comes with a guide to affirmations for love and four more bonus books. My honest take is at the link.
Button: Learn More
Disclosure: Add "#ad" or "I earn a commission if you buy through my link" to the post text, or use the platform's paid partnership label.
Picture: A woman smiling as she arranges a bunch of pink tulips she bought for herself, kitchen table, soft morning light, coral and pink palette. No text, no partner in the picture.
What gets these ads rejected
Lines that tell the viewer what she is: "Are you single?", "Still single at 40?", "Lonely?", "Divorced and scared?". Speak about the topic, not about the person reading.
Any promise of an outcome: "find your soulmate in 30 days", "guaranteed to get the guy", "make him obsessed", "he will beg you".
Sexual words, innuendo or pictures: lingerie, bedroom scenes, kissing close-ups, bare skin.
Before-and-after pictures or stories, and anything that suggests a woman's looks or body must change.
Fake play buttons, fake notifications, fake countdowns and "only 3 copies left".
"Scam" or "fraud" in ads or copy (the program rules forbid it) and the brand words above.
Claims of therapy or healing, such as "cure your anxiety" or "heal your trauma".
Ad policies change. Read the current policy of the platform you use before each new campaign. Meta treats dating services as a restricted category; an e-book about confidence and dating is not a dating service, but the wording rules above still apply.
Where to send your clicks
Send paid traffic to a presell on your own site
The program rules forbid ads that go straight to your hoplink or to any Real Women Real Love address, and many ad platforms reject affiliate links as a landing page anyway.
Put one of our ready-made presell pages on your own domain with your hoplink inside, and make that page the destination of your ad.
Match the first lines of the page to the ad that sent the visitor. A myth-buster ad should land on a page that opens with the myth.
Keep the disclosure near the top of the page, before the first link to the sales page.
Add something of your own: your view of the book, a short story, or a bonus. Google asks for pages with original value, and so do the program rules.
Check the page on a phone. Most Facebook and Pinterest clicks come from one.
Make a hoplink with a different tracking ID for each ad set, for example fb_myth or g_highintent, on the Get Your Link page. Your ClickBank reports then show which ad made each sale, and you stop guessing.
Your link with a tracking ID looks like this:
Change the part after tid= for each ad. Letters, numbers and underscores only, up to 100 characters.
A simple, honest way to test
The only number we can give you is the commission: just over $23 a sale (70% of the $37 price, minus ClickBank's fee). Everything else, your cost per click and how many visitors buy, only your own test can tell you.
The test plan
Set a test budget you are happy to lose. Decide the amount before you start and do not top it up halfway because an ad "feels close".
Change one thing at a time. Same audience and page, two or three hooks. When a hook wins, keep it and test audiences. Then test the page.
Track every ad set with its own tracking ID so the sales report tells you what worked.
Know your break-even before you look at results. Your cost per sale has to stay under the commission, about $23. Use the calculator to see what that means for your cost per click.
Pause on a rule, not a feeling. A simple rule: when an ad has spent about two commissions (around $46) without a sale, pause it and try the next one.
Allow for refunds. Buyers have an 8-week money-back guarantee, and a refund takes the commission back. Judge a campaign on sales that stay, not on the first day's report.
Scale slowly. Raise the budget of a winning ad set a little at a time and keep watching cost per sale.
Break-even calculator
Type in your own numbers from your ad account and ClickBank reports. Nothing is filled in for you except the commission.
Cost per sale-
Profit or loss per sale-
Highest cost per click that breaks even-
Lowest conversion rate that breaks even-
On your budget-
Fill in your cost per click and conversion rate to see your numbers.
No promise of profit. Neither Real Women Real Love nor Unica Publications can guarantee that paid traffic will make you money, or any result at all. Ad costs and sales differ for every affiliate, audience and country. The calculator only works out what your own numbers mean; it does not predict them.
